Did You Know?

How much do American manufacturers love Valentine’s Day?

Everybody knows that Valentine’s Day is the holiday of love, but did you know how much American manufacturers love the holiday? Valentine’s Day is the third biggest holiday/season for the $22 billion U.S. chocolate candy industry, behind only Easter and Christmas and surprisingly ahead of Halloween.

Overall, Valentine’s Day contributed about $19.6 billion to the national economy in 2018. Those are easy numbers for confectionery producers to fall in love with, especially considering American’s dietary choices continue to avoid the candy aisle more and more often throughout the non-holiday calendar.

Fun Numbers:

1,364
Number of U.S. manufacturing establishments that produced primarily chocolate and cocoa products in 2014, employing 42,043 people. California led the nation with 151 of these establishments, followed by New York with 119.[1]

$16.0 billion
The estimated value of chocolate and confectionary product shipments for manufacturing establishments in 2015.[2]

2,143
The number of jewelry and silverware manufacturing establishments.[3]

493
Number of U.S. establishments that manufactured primarily non-chocolate confectionary products in 2014. These establishments employed 19,213 people. California led the nation in this category with 58 establishments.[4]

[1] Source: U.S. Census Bureau, County Business Patterns: 2014, NAICS code (31135)

[2] Source: U.S. Census Bureau, 2015 Annual Survey of Manufactures, Products and Service Codes (311351 and 311352)

[3] Source: U.S. Census Bureau, County Business Patterns: 2014, NAICS code (339910)

[4] Source: U.S. Census Bureau, County Business Patterns: 2014, NAICS code (31134)