Halloween Candy 2

Halloween Candy

Manufacturing of Halloween Candy Outpacing Last Year’s Sales

Chocolate and Candy sales are soaring this Halloween season!

Excitement continues to grow as celebrations increase for this upcoming Halloween weekend!  82% of Americans say they plan to celebrate Halloween – including 93% of Millennial parents. Consumers are ready to celebrate and you can clearly see from this year’s candy!

Halloween candy 2021

 

THE LATEST HALLOWEEN CANDY SALES DATA 

TOTAL HALLOWEEN CANDY:

  • $324 million in retail sales (+48% vs. the same period in 2020; +59.8% vs. the same period in 2019)
  • Halloween-specific items per store increased 26.9% vs. the same period in 2020.

HALLOWEEN CHOCOLATE: $199 million sales (+55.5% vs. the same period in 2020; +70.3% vs. the same period in 2019)

HALLOWEEN NON-CHOCOLATE: $124 million (+31.1% vs. the same time period in 2020; +45.5% vs. the same time period in 2019)

 

ADDITIONAL FACTS:

  • 87% of people say they will purchase the same amount – or more – of Halloween candy this year. This is up from 80% in 2020.
  • 80% of Americans plan to trick-or-treat this year.
  • The National Confectioners Associationis the leading trade organization for the U.S. confectionery industry, which generates more than $37 billion in retail sales each year.
  • The industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states.

 

About the Author

Ashley Grave, Pipeline Development Coordinator